Ubisoftisn’t giving up onNFTs, even afterthe pushback with the Ghost Recon collection. Now, it’sAssassin’s Creed’s turn, as a website for some kind ofblockchain-infused “Smart Collectibles” surfaces online, much to fans' disappointment.
Assassin’s Creed Smart Collectibleshave been pushed out without much fanfare on Ubisoft’s end, but they are indeed officially licensed by the company. While buried beneath a bunch of crypto language, it seems that buyers will be able to level up and play with their collectibles, presumably so they can try to sell them at a higher price. It has NFT enthusiasts excited at least. Assassin’s Creed fans, less so.
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As first spotted byVGC, these NFTs are advertised as digital “souls”. Unlike other blockchain projects, buyers will actually be able to order a physical figurine representing the “soul”, so they can scan it on their phone for use in an app.
As a side note, the site doesn’t actually have the word “NFT” anywhere. Even though these are pretty obviously non-fungible tokens. Maybe the buzzword just isn’t selling like it used to.
In any case, fans of the games have reacted how you would expect, frustrated that Ubisoft is going all in on NFTs despite previous pushback. Over on the Smart Collection Twitter account, there are a bunch of positive replies from crypto enthusiasts, but few others are hyped.
“The fanbase doesn’t want NFTS, so why are you attempting this again?”, says one fan, referring to the last project,Ubisoft Quartz. “You guys just do not ******* learn,” says another, referencing the same controversy.
“Please say sike,” says a fan of the games. “This is so disappointing. I really thought you guys would never sink this low.”
Of course, despite the disappointment among those who just want more Assassin’s Creed games, it’s clear that Ubisoft isn’t giving up on its NFT ambitions anytime soon. After the Ghost Recon mess,the Rabbids got the NFT treatment. At least they kept Rayman out of it, I suppose.
Controversially, a Ubisoft executive previously commented that gamersjust “don’t get” NFTs right now, disregarding fears over the blockchain’s impact on the environment. With this in mind, it seems that the company is far from done with NFTs, no matter how many fans complain.
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