Honkai: Star Railis a big deal. It’s the next big thing fromHoyoverse, who made billions from the success ofGenshin Impact. With unrivaled production values and millions of players jumping into the game across mobile and PC, it’s already safe to call this new venture a massive hit.
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Little floating heads in the corner of the screen with dead eyes laser-focused on their script spout phrases like “AMAZING CRAZY!” before listing off gameplay features included in the official press release. It’s so weird and alien, similar to dozens of mobile ads seen on the platform that sadly understand you need to be fast, absurd, and to the point to have any chance of standing out amidst the algorithm. It’s like those Top War where awkward presenters are spliced alongside clips of gameplay that clearly aren’t real. It’s nonsense designed for virality, so maybe its absurd delivery is the entire point. Hoyoverse wants me to react with this exact kind of disbelief.
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