Nianticisn’t shy about making changes toPokemon Gothat might anger its players. It may have reached new heights in that regard when it followed through withplans to nerf remote raid passes. There was a report this week thatPokemon Go’s revenue hit a five-year lowin the wake of those changes, but Niantic has claimed that report isn’t true,
Mobilegamer.bizreported the third-party numbers compiled by AppMagic, citing that Pokemon Go generated $34.7 million in revenue during April of this year. An impressive number when isolated, but not so much when compared to what Pokemon Go usually brings in. It was claimed that number is the lowest the mobile game has made in a month since February 2018. However, Niantic has refuted the report, claiming Pokemon Go’s 2023 revenue is up year-on-year.
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“We generally don’t comment on third-party estimates of our revenue as they are often incorrect, which is the case here. Our revenue so far in 2023 is up on last year,” Niantic toldEurogamer. The wording of that statement is worth noting. While it outright states AppMagic’s numbers are incorrect, it doesn’t refute the claim that numbers in April were down significantly versus the prior two months.
In fact, the spokesperson goes on to add that Niantic doesn’t pay much heed to month-to-month comparisons. As noted in the original report, comparing one month to the next isn’t really fair when it comes to assessing Pokemon Go’s numbers. One month might feature no events while another might include something that brings in lapsed players and gets those who never left spending more than usual,like Go Fest.
Niantic likely won’t reveal its own numbers so the closest we have to the real thing are the third-party numbers it has now refuted. As for why it’s believable Pokemon Go isn’t doing as hot as it usually is right now, players are still angry about the aforementioned changes to remote raid passes.
Niantic confirmed it would be upping the price of remote raid passes and limiting the number trainers can use each day. An announcement that has led to a significant amount of backlash. The Pokemon Go company still hasn’t commented on that backlash outside ofan ill-thought-out tweet it quickly deleted, in which it made fun of players who are annoyed by the changes. That Niantic was so quick to respond to reports about its revenue that it claims to be wrong but remains radio silent on remote raid passes likely won’t help matters.
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