However, it seems like a lot of the damage has already been done, as many are now accusing the platform of deliberately implementing unpopular changes to see what it can get away with. Twitch has stated that it’s going to “update the language” of the policy update, though many believe that this is simply Twitch backtracking to a less controversial policy update now it’s already riled up so many streamers. We’ll have to wait and see whether Twitch reverses any of its new ad rules when it shares its updated policy.
As for Twitch’s rivals, they’ve obviously smelled blood in the water and have been promoting their platforms heavily as a result of all of this controversy. OTK hasthreatened to completely leave Twitchshould the ad rules stay in place, while MrBeast iscontemplating streaming on Kick for the first timeas a form of protest. If your goal was to push your biggest creators into the arms of your rivals Twitch, then you’ve certainly accomplished that.
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