I’m not even sure how long this can last – Musk is already struggling with retaining ad revenue after advertisers pulled out of the website in droves.To the Washington Post, a former Twitter executive said, “any kind of content monetization we’ve done in the past was based on a revenue model. This just feels pulled out of thin air for a specific subset of creators that he wanted to placate.” The former executive also claimed that Twitter’s metrics were fake, saying, “It’s all completely made up. It really feels like they’re arbitrarily writing checks to people they like, which is not a sustainable creator strategy.”
There’s only so much you can do to retain users, especially when your platform is quickly becoming a cesspool of right-wing, misogynistic, transphobic content. TwitterhatesMusk and what he stands for, which is why everybody is so eager to leave when offered viable alternatives. This new monetisation is only going to exacerbate that, for however long it lasts – rewarding the worst Twitter users with payment can only drive people away faster. I’m anti-Threads, but I’m even more anti-giving right-wing grifters your money through engagement. Remember, if you see a right-wing influencer looking for attention and clicks, don’t respond to them, and don’t engage. The only way to ensure you don’t give them money is to block them, depriving them of that altogether. Until Musk’s newest misguided scheme blows up in his face, that’s really all we can do.
