It’s gay month, which as we all know, means it’s illegal to be straight for 30 days. To appease usLGBTQ+overlords, brands pay their respects by adopting rainbow profile pictures until Pride is over. And maybe it will be enough for us to spare them during the revolution. Maybe. Well,Xboxeither didn’t get the memo or is going through a crisis of faith right now, because it just had the wildest profile picture change ever. In the blink of an eye, Xbox’s socials went from showing off Pride flags to representing the fiery gates of hell. And it’s hilarious.Related:Sidequesting In Diablo 4 Is Like Playing An Anthology Horror MovieIn an event that none of us can quite get over, Xbox’s Twitter and Facebook accounts went from repping Pride Month to promotingDiablo 4. In other words, that meant it went from a bunch of rainbow flags to the burning depths of hell. Insert some reaction from Facebook conservatives here. This is, of course, funny as hell. I like to imagine that the Pride stuff was meant to stay on for the whole month as usual, but then someone set theDiablotheme up without realising, taking over socials without thinking of the implications here. Whatever the case, it’s wild. But also a waste of Xbox’s pretty neat Pride logo this year, far more effort than we usually get this time of year.

It helps that expectations are so low with brands during Pride Month that everyone’s only finding the humour in it. Like, it’s the kind of homophobic joke that only a queer person could come up with. It’s too funny to be a real message.

Yet somehow, this isn’t even the funniest Diablo-related social media mishap. Back before the game launched, the devs held a fan Q&Athat seemingly had no questions from actual fans. The organisers instead seem to have set up fake accounts so they could prepare the questions ahead of time. Not only were all of the accounts new, the questions themselves were so naff that it’s clear no one would actually ask them. Someone didn’t what a repeat of the “out of season April Fool’s joke” incident of 2019, it seems. A tragedy, because that was also funny as hell.

In any case, it seems that Diablo 4’s launch is going pretty well. Blizzard even confirmed that it hasalready planned two expansionsand a bunch of updates, so there are long-term plans for the new release. We’ll let you have this one, demons. I’m sure you mean well with the strapline “hell weclomes all.”

Next:Spider-Verse’s Gwen Stacy Might Not Be Trans, But Her Story Sure Is