Microsoft has been trying a new strategy to get the Activision deal through–punching itself in the face repeatedly. Today that means admitting it has “lost the console wars,” AKA that it’s falling behind Nintendo and PlayStation, so buying up Activision Blizzard Kingwon’t really harm the competition.It’s a bold strategy Cotton, let’s see if it pays off for ‘em. “Xbox and Activision Both Face Intense Competition,” the document opens. “Xbox has lost the console wars, and its rivals are positioned to continue to dominate, including by leveraging exclusive content. Xbox has consistently ranked third in consoles behind PlayStation and Nintendo.“RELATED:Maybe Xbox Is Right Not To Jump Into VR Just YetThis part of the document was first noticed by Verge senior editor Tom Warren, who tweeted, “Microsoft reveals Xbox had 16 percent share of console sales in 2021 and 21 percent of the console install base”, leaving 79 percent between PlayStation and Nintendo. That does slot it into the third place, but positioning the ‘console war’ as something tangible you’re able to lose rather than a toxic gamer term is still a strange choice.
The ones who believe in the ‘console war’ are the ones who uphold the ideals, like yelling at every single person who criticises your console or praises the competition. Expectedly, this leads to all kinds of harassment and abuse, creating camps of very online gamers who think a billionaire business that sells a different version of the same thing their competitor sells cares. Apparently, Xbox does. Or at least, it does so much in that it wants to buy Activision and needs an argument.
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